Subscriber Broadcasting in Smart Bot Maker

24H Promo Message

Pages are permitted to send promotional message to subscribers, those has sent message to your page in last 24 hours. The 24-hour limit is refreshed each time a person responds to a business through one of the eligible actions listed in messenger conversation entry points. The targeted subscribers may be less than real count because eligible subscriber calculation algorithm of our system has been implemented by using 23 hours time frame and avoid risk.

Non-promo Message (outside 24H window )

You can send non-promo message as much as you want to all your subscribers using on of the tag listed below. Use broadcasting with message tag carefully. Message must not contain any advertisement or promotional material & use appropriate tag that`s is applicable for sending message to those people. Using message tag without proper reason may result in block your page`s messaging option by Facebook.

CONFIRMED_EVENT_UPDATE Send the user reminders or updates for an event they have registered for (e.g., RSVP’ed, purchased tickets). This tag may be used for upcoming events and events in progress.
  • Reminder of upcoming classes, appointments, or events that the user has scheduled
  • Confirmation of user’s reservation or attendance to an accepted event or appointment
  • Notification of user’s transportation or trip scheduled, such as arrival, cancellation, baggage delay, or other status changes
  • Promotional content, including but not limited to deals, offers, coupons, and discounts
  • Content related to an event the user has not signed up for (e.g., reminders to purchase event tickets, cross-sell of other events, tour schedules, etc)
  • Messages related to past events
  • Prompts to any survey, poll, or reviews
POST_PURCHASE_UPDATE Notify the user of an update on a recent purchase.
  • Confirmation of transaction, such as invoices or receipts
  • Notifications of shipment status, such as product in-transit, shipped, delivered, or delayed
  • Changes related to an order that the user placed, such credit card has declined, backorder items, or other order updates that require user action
  • Promotional content, including but not limited to deals, promotions, coupons, and discounts
  • Messages that cross-sell or upsell products or services
  • Prompts to any survey, poll, or reviews
ACCOUNT_UPDATE Notify the user of a non-recurring change to their application or account.
  • A change in application status (e.g., credit card, job)
  • Notification of suspicious activity, such as fraud alerts
  • Promotional content, including but not limited to deals, promotions, coupons, and discounts
  • Recurring content (e.g., statement is ready, bill is due, new job listings)
  • Prompts to any survey, poll, or reviews

(Closed BETA)

Allows human agents to respond to user inquiries. Messages can be sent within 7 days after a user message.
  • Human agent support for issues that cannot be resolved within the standard messaging window (e.g., business is closed for the weekend, issue requires >24 hours to resolve)
  • Automated messages
  • Content unrelated to user inquiry

Broadcasting Functionalities

Go to Messenger Broadcast > Subscriber Broadcast and you can see all your existing broadcasting campaigns there.The status field mentions the current state of the campaign. There are 4 possible states : pending, processing, on-hold and completed. Pending means it has not been started yet, processing means it is working now, on-hold means it has been paused by either you or the system and finally completed means it has been done.

The briefcase icon will expand actions including : edit, delete, report, pause, resume and force-reprocessing. Pausing campaign will affect from next cron cycle as it is a cron based system.

Campaign is processing state cannot be edited or deleted.

Force reprocessing means you are going to process this campaign again from where it ended. You should do only if you think the campaign is hung for long time and didn`t send message for long time. It may happen for any server timeout issue or server going down during last attempt or any other server issue. So only click ok if you think message is not sending.


To create a new campaign click Create campaign Button. Choose your page and broadcast type. As you already know non-promo broadcast will require to select tag.

You can target campaign audience by label, gender ,time zone and locale. Please be noted that label targeting will be visible after you select page. Label targeting works both ways : include and exclude. You can see the campaign summary on the right side mentioning number of targeted audience of this campaign.

Now it’s time to design message content. You can send structured content including : text, image, audio, video, file, quick reply, text with buttons, generic template, carousel & media template as like bot settings. You can also see a quick preview on the right side about how it looks.

You can send it now or can schedule it for later.


This is how your campaign report will look like. The report shows status of each send and show error if any. 30 errors in a campaign will end to a on-hold status Campaign automatically so that you stay safe. You can force-process if you think you are okay to send.

Conversation VS Subscriber Broadcasting

Feature Conversation broadcast Subscriber broadcast
Message type Promotional Promotional & non-promotional
Message structure Text only Structured message
Bulk send limit/campaign Unlimited Unlimited
Sending speed One by one with 10-25 seconds delay One by one without any delay
Subscribe by comment private reply Yes No, user need to send message
Audience All existing subscribers Bot subscribers
Promo content allowed Yes Yes, following 24H policy
Visibility in page inbox Yes Yes
Report Report of each send Report of each send
Api used Conversation api Messenger send api